The article discusses how Old Believers create a space of new visibility for their religion in social media. The author analyzes online and offline practices as complementing each other, examining the Facebook pages of those communities and settlements in which anthropological fieldwork was previously conducted (the Northwestern Black Sea region). Based on Heidi Campbell’s theoretical approaches and using materials from online observations and field research as sources, the author analyzes two approaches of Old Believer self-representation in social media: 1) a digital narrative created on behalf of the religious community that is institutionally encouraged and an authorized way to make religion visible in public space, 2) and a digital narrative about the community’s everyday life and Old Believers’ lived religion. Despite all the differences, in both cases visible religion is being constructed online for both internal and external users.
