This paper represents an attempt at theorizing a “sacred space” that coalesced in the last two decades in association with the village of Okunevo in Western Siberia. Using discourse analysis and the ideas of social constructivism, the authors highlight some contemporary narratives related to Okunevo. They view this “site of power” as a social product and a result of the interplay of mythological narrative, archaeological interpretation, and tourist practices. The production of mythos and “invented traditions” are vital ways in which non-traditional religious communities in Okunevo remember, reactualize and articulate their religious identity. The highlighted discourses, which illustrate the social logic of the development of “sites of power” and methods of representing them, allow us to analyze this “sacred space” from a historical perspective.